How to Make a Great Corporate Video-Step FOUR: Shooting

How to Make a Great Corporate Video-Step FOUR: Shooting

November 05,2019 Animation Production 4 MIN READ

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Making A Successful Video

   

Advert In FIVE Steps

 

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Step FOUR: Shooting


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Making a film doesn’t need to be complicated. In this 5-part blog series, I’m going to break down the 5 key stages of production so when you commission your film, it’ll be a breeze. Even if you’ve never made one before, this 101 guide will make it look like you and video marketing go ‘waaaaaaaay back'.

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The 5 stages are:

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  1. Messaging
  2. Creative Development
  3. Planning
  4. Shooting
  5. Editing

So today we’ll move onto Shooting.


Let’s be honest, this is the cool bit, right? It’s also the quickest bit. You’ll start your day shocked at just how much equipment we brought with us, but before you know it, the day’s over, you’re knackered and you’ve no biscuits left. Film crew are very much like a whirlwind. By the time shoot day arrived, if the planning has been done right, its ‘easy, breezy, cover girl’.


So, today's blog is going to focus more on handy tips for greasing the wheels of a shoot day rather than any technical info. We’ll write another blog with a bit more focus on the kit and crew and what it all does later, but for now – here’s to simplicity…


GREENROOM

If you have actors, make sure there is somewhere for them to get changed and tidy their hair, but also to keep them in ‘storage’ when not needed on set. Ideally not too far from a bathroom ; )


STORAGE

We bring an absurd amount of equipment packed into some rather bulky cases – best to have a safe room to keep them in so we’re not dragging everything around all day, a lockable room like a spare office is ideal. It also gives the crew somewhere to reconvene, break for lunch, charge batteries and so on.


ACCESS

Make sure the key crew members like the Director or Production Manager have a key fob or pass to easily get in and out of the building. There’s nothing worse than waiting for a crew member that can’t get in!


PROTOCOL

If there’s a long Health and Safety process upon arrival, or any other type of protocol that needs to be completed, tell your agency way before they produce the shoot schedule. It’s surprising how long it can take a crew of 5 people to go through this. Before you know it, you’ve lost an hour and a half of the day and with it, valuable shooting time.


NOTIFICATION

I've lost count of the number of times that I've been told we were ‘unexpected’. Whizz a quick email around the building and just let everyone know we’re coming : )


PARKING

Lots of parking as close to the entrance point as possible, please. If you don’t have parking, then Parkopedia is a great site to find somewhere nearby. If stairs are to be climbed and there's no lift, make people aware before-hand, so kit can be packed accordingly. If there is a lift and you have trolleys, then please see if one can earmarked for the day.


LUNCH

Please remember that crew are people too : ) A simple thing, that can make all the difference if forgotten about. Ideally, make sure food is readily available about 20 minutes before the break is due so we can stay on schedule. This helps to counter canteens that are only open within certain time periods and so on.


AIRCON

If sound is being recorded, it’s not ideal to have aircon / heating fans blasting out. It may seem quite quiet to you, but if we're cutting between interviewees in the film and one room has a buzzing noise and one doesn’t, you'll really notice it in the edit.


PHONES

If we're taking sound, then phones should be turned off, not just silenced.


SIGNS

Make sure there are plenty of filming signs up and around the place. Their purpose is two-fold:


  1. It serves as a general release form for any incidental appearances on camera
  2. ‘Shhh Filming’ can really reduce the noise. You’ll be surprised at how much banging, shouting and beeping goes on normally

RELEASE FORMS

These are very important, especially with the whole GDPR thing. Everyone who features on-camera should sign a release form, it will give permission in perpetuity for you to use their image and voice. If they leave the company and haven’t signed one of these, you’ll need to get a re-edit, which will cost money. Ask your production company if you don’t have one already and they will be able to provide it. Or, because we’re nice, you can use ours – see attached. Some people like these to be signed ahead of time and some do it on the day.


You have an experienced film crew with you who know what they’re doing, the above can help ensure we stick to schedule and get all the shots we came for and then maybe a few extras. Picture yourself as the sweeper in a curling match, helping keep everything moving in the right direction (yes that’s what the broom does, I googled it).


And… that’s a WRAP – which incidentally stands for Wind, Reel and Print, so bring on the wrap party!! Filming is actually pretty straight forwards as long as you have a good production team and film crew. All you really need for the day is…


    • A call-sheet (see Part 3)
    • A good lunch plan

Your video agency should be able to do the rest easily. Check back in tomorrow to read about the next step – ‘Shooting’ or if you missed the previous blogs, see our handly links below


Step 1: Messaging Step 2: Creative Development Step 3: Planning


If you’re ready to get started, then get in touch! Call us on 01604 422911 or email production@gnufilms.co.uk. We’re a full-service video and animation company serving the whole of the UK and more!



Eve Myhill Byline Gnu Films

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